End of last December, Business Lease had their quarterly meeting with all colleagues of Group, NL and PCL. During this quarterly meeting, the new Corporate Identity of Business Lease has been introduced.
Next to this, Business Lease is also working on a new ‘Digital Back Bone’. This means – in simple words – that the business will be transformed into a future proof business where ‘digital smartness’ plays a major role.
Integrated mobility for everyone
Business Lease has a new mission for the future. Robbert van Muyden, Director International Sales, Marketing & Operations: “We take care of mobility needs for organizations and individuals. Our passion for what we do creates freedom of choice through personalized and innovative products and services. An identity which is more aligned to current market demands. A Business Lease that provides everybody, everywhere, personalized access to mobility. Integrated mobility for everyone.”
New slogan: Passion for mobility
The new slogan will be ‘Passion for mobility’, in line with AutoBinck Group. “Everything that we offer to clients and drivers alike should feel like customized to their own personal needs. We want to be innovative and offer value to clients and drivers that stand out. Apart from this, everything we do should be sustainable and efficient.”
If you want to experience the new Business Lease, you can check it out here: www.businesslease.com and www.businesslease.nl. Mid-January all other country sites will also be renewed. Around those time-slots Business Lease will also inform clients and market about the new strategy and corporate identity.
Van Muyden: “A good step forward with important milestones to make Business lease future proof!”