Making a strong impression on the international stage for fleet and leasing. A job well done. Business Lease and Moove Connected Mobility managed to do good business at the Fleet Europe Summit in Barcelona.
The Fleet Europe Summit, which was held recently on 28 and 29 November, is an annual trade fair for businesses with large vehicle fleets as well as for vehicle and mobility providers. Business Lease had a stand prominently located at the main entrance. According to Hans Kolff, Director of International Sales, that location paid off: ‘We’ve now exhibited at the Summit for the 11th year, but this has by far been the most successful. Everyone who walked in saw us immediately, so initial contact was easily made. We were able to arrange several follow-up appointments with customers and prospects. It would have usually taken us three weeks of travelling to get that far. What’s more, we gave customer presentations at our two international partners (Alphabet and Athlon). Together with these partners, we can offer leasing services in all European countries and significantly increase our opportunities in Central Europe.’
The place to be seen
This trade fair is the place to be if you want to get noticed at international level. Hans: ‘We may be a relatively small player on the market, but we do operate in six countries. We distinguish ourselves from large leasing companies in a number of areas. At this Summit, for instance, we were the only privately owned leasing company. We aren’t affiliated to a bank or a car manufacturer. For large international firms, this independent character can be quite appealing. The fact that we are part of a family business with a long heritage also seems to win customers’ hearts. We noticed this clearly.’
‘The fact that we are part of a family business with a long heritage seems to win customers’ hearts. We noticed this clearly’