Learning together with a large customer
Shared mobility is one of the major trends in the mobility market. Recently the adoption of car sharing has really picking up among customers of Business Lease. Therefor Business Lease started developing a B2B car sharing concept. GO Share is currently live as a pilot product. Vivat, a large insurance company in the Netherlands was carefully selected customer to join our pilot. Together we are learning and getting valuable feedback. This feedback is directly integrated into the further development of the product and proposition. An agile way of developing a proposition into a mature version that is able to scale up.
GO Share driver app
Part of the GO Share proposition is our GO Share driver app. With this app, drivers can book a car, unlock and lock the car during the booking and have full insight in their upcoming and past bookings. Alongside the app, we will provide fleet managers with a management portal in which they can add and manage drivers and bookings. Combining the technology of unlocking and locking cars with your mobile phone and making online reservations, creates a smart system. This unburdens companies and their fleet managers of managing their fleet.
Business Lease Innovation Lab & Moove
GO Share is co-developed together with Moove Connected Mobility. Part of Smart Mobility Division. Business Lease Innovation Lab is taking care of the designs and overall product proposition where Moove is taking care of the technical part of the the development. A clear example of synergies within the AutoBinck family.
Dutch drivers don’t mind paying for sustainable mobility, but employer is hardly willing to invest
51 percent of Dutch lease drivers are willing to pay more if their employer offers sustainable mobility solutions, such as electric vehicles. Organizations are one step behind in this area: 55 percent do not even have a mobility plan. The main reason for this is a lack of knowledge. This is evident from a benchmark research by Business Lease Nederland among 700 fleet managers and lease drivers.
Making Mobility more sustainable ranks 6th as a priority inside organizations’ sustainability objectives. The complicated introduction, fear of dissatisfied employees and the additional costs are presented as arguments. In order to realize an electric vehicle fleet in the future, organizations therefore need a tax incentive from the government.
Lack of knowledge and evidence are largest thresholds
Despite all the opportunities and developments within sustainable business mobility, more than half of the organizations still have no mobility plan for the time being. Opportunities such as the mobility budget and a mobility card are hardly ever used. 58 percent of organizations who have this are dissatisfied with the effect of this.
Stijn Otten, Director Innovation Lab: ‘Almost three-quarters of the fleet managers surveyed need evidence from the market. What does sustainable and smart mobility actually mean? Our research shows that employees are open to it. However, it remains difficult for employers to determine which mobility solutions fit the organization. To this end, we developed the NeedScan, with which we map out the needs and objectives and convert them into concrete mobility advice. This can vary from mobility passes to bicycles and from cars to telematics.’
According to managers, electric vehicles are a vision of the future
Although employees do appear to be open to new mobility solutions, the actual implementation of this for organizations is not that easy. It is true that a quarter of the car fleet managers consider sustainability to be important, but 88 percent thinks that achieving a fully electric vehicle fleet within five years is not realistic. Currently, 20 percent of employers do offer electric transport, yet only 1 percent of Dutch lease drivers actually drive a fully electric car.
‘Organizations struggle with sustainable mobility. But a more sustainable vehicle fleet – for example by using electric cars – also contributes directly to reducing the CO2 footprint. In addition, we see that the business driver is increasingly considering the entire electric car as an interesting alternative. Quick wins, on the one hand to make your organization more sustainable and on the other to be attractive as an employer ‘, says Otten.
Update Polish new clients
Business Lease PL is glad to inform that their portfolio gained new clients. I.e. among them are;
- Polski Bank Komórek Macierzystych S.A.
- Clar System S.A.
- Kruk S.A.
- Altimi Sp. z o.o.
- Priva B.V.
Fleet manager awards 2018
Every year the Fleet Derby plebiscite (a people’s vote) is organized in Poland, where the best Fleet Manager is chosen in the general vote. This year one of the selected candidates for the award will be the fleet manager of one of our top clients Schneider Electric Polska Sp. It would be very good advertisement for Business Lease Poland when an awarded top fleet manager chooses us.
So please, keep your fingers crossed! 🙂